good company

Creating a ‘Good’ Company in 2021

5 minute read Quite often a ‘good’ company is perceived as being average. In the 1990s, well-known management books such as “Good to Great” and “In Search of Excellence”, further re-enforced this view. ‘Great’ or ‘excellent’ is the mantra and ‘good’ is not sufficient. This is a shame, as it can result in CEOs and…